Case Study Details

Objective:

Launch first deployment of electronic data capture program for the North Central region of General Motors. Manage and evaluate systems and data entry while coordinating complete event management of the North Central Region’s Cadillac Golf & Art Program Schedule. Work seamlessly as an extension of GM R*Works with the PGA Tour event staff. Maximize consumer exposure of the vehicles and display properties.

Program Details:

Activation for this four-month program included complete setup and strike of display properties. These included tent structures, vehicle flagpoles, and over vehicle arches. All eleven events were staffed with product specialists and promotional models that also coordinated setup and strike to reduce costs for the client.

Our focus was to assure that consumer experiences around the vehicles were memorable and influential and that all new consumer data was entered successfully with the new data capture units.

Program Outcomes:

We achieved our goal of making the transition from paper based lead collection to electronic data units seamless. Our prior experience in electronic data capture, allowed us to hone in on creating a great consumer experience. Our event managers worked closely with the PGA staff and Art show managers to secure priority and or additional space that maximized vehicle exposure.